You’d think that Yahoo! would be winding down their investment into search related developments given the Search Alliance finally coming to fruition – BUT you’d be wrong!

Yahoo! is continuing to test and invest in search powered features, with the goal of leveraging the new Search Alliance and ensuring the Bing integration is generating the best experience for their users.

Search is evolving to mean more than entering keywords in a text box – at Yahoo! we believe it’s also about finding the right information at the right time. To help people discover information they want online, we’re enhancing and rolling out new search-powered features across the Yahoo! network.

One of the features that are already generating positive results for the former search titan is “Trending Now” lists – which provide users easy access to searches generating the greatest buzz.

You can find the Trending Now list on the Yahoo.com homepage, Yahoo! Mail, Yahoo! Sports, Yahoo! News, Yahoo! Finance, omg!, and more. When you click on any of the terms on the Trending Now list, you will find the latest information about a hot topic and discover related content from Yahoo! Search.

Yahoo! is also working on some new News based search features. The screen shot below highlights testing of how related information will be integrated into news posts.

So while the search results might be coming from elsewhere, Yahoo! is very much committed to ensuring that they’re integrated in the most engaging way – it’s all about holding their market share!

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