Link Building: Dos and Donts
Link building has become a hot topic of late in the search marketing arena. While it has been around for years, sometimes it can be done very poorly or overlooked altogether in an SEM strategy don’t let this happen for your website.
I recently came across a great article which outlined the dos and donts of link building. So I thought I would share some of the tips so you can get started:
Do:
- Keep your focus on relevant links only. Build links with high authority websites that are related to your site theme. These relevant links will help you to build authority in your niche. Also, visitors to such sites are more likely to click on your links giving you increased traffic.
- Publish articles, press releases and blogs on article and free blog sites. Make sure your content is unique and original with your links embedded in it using important keywords as anchor text. These incoming links embedded in the content are valued highly by the search engines.
- Competitor analysis. Check all the websites linking with your competitors and try building similar links to your site also.
Don’t:
- Show that you are desperate to get backlinks to your website. Write a professional email to other webmaster and ask them to go through your site and consider giving a link to it.
- Post your website link directly on discussion forums and chat rooms; this kind of self publicity might get your account banned. Simply put your website’s link in your signature in the forum instead.
I hope these tips help you get started on your link building efforts.
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Findings About Social Networking Sites
RM2 Project Blog:
written by Tammy Kollinger
I’ve been doing some research on social networking services and came across some very interesting information. A June 2009 article from Anderson Analytics mentioned the results of their May 2009 study. So if you haven’t heard about these findings in the news by now, here it is in a nutshell:
• An estimated 110 million people in the US using social network services sites (SNSs) regularly.
• Facebook and MySpace have the highest numbers of regular users. Twitter and LinkedIn are in third and fourth place.
• Women (55)% are more likely than men (45%) to use SNS.
• The majority of SNS users are less than 35 years old.
• LinkedIn has the oldest and MySpace the youngest average regular user.
• Users on average login to the sites 5 days a week, 4 times a day and spend about 1 hour on SNS each day.
• Non-users think they do fine keeping in touch with people without using SNS. Tech-savviness is not a critical factor.
• The most common reasons for using an SNS site? To stay in touch with people you know.
• GenXers and Boomers are most likely to use SNS for business/job related reasons.
• Users tend to have a primary site, like Facebook or MySpace, and use other SNSs for special purposes, such as LinkedIn for job/business related activities or Twitter for promoting blogs.
• Overall, male and female SNS users engage in similar activities online.
• Male SNS users tend to share information about their hobbies, interesting articles or work related topics; female users tend to share photos, broadcasts about what they are currently doing or post about their pets.
• Male users tend to have a greater number of connections and are more adventurous in connecting to strangers online; in addition, they are more likely to use SNS for business.
• 50% of the SNS users have followed a commercial service, product, or brand on an SNS site.
So there it is, folks. Business owners, pay close attention! This is the direction the world is heading. For more information about the findings of the study, click here.
RM2 Project Blog:
You should really keep up with the trends if you want to stay ahead of the game and sell your products to the masses.
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